About us

RE:YOU offers tools to improve health through scientifically based dietary and lifestyle changes with an evolutionary basis. Our mission is to help as many people as possible rediscover a healthy lifestyle where diet, exercise and recovery are the central pillars. Let's break the negative health trend and build a strong and sustainable future together where we take back control of our health.

Today we face a health inequality. Many people cannot afford to get the specialized support they need through a health coach. This is something we are determined to change.

We are here to revolutionize how proactive health work works and make it accessible to more people. By combining technology with the expertise of our experienced health coaches, we can offer personalized yet cost-effective solutions.

Whether you want to improve your physical health, manage stress, optimize your diet, or just achieve overall balance in life, we are here to give you the tools and support you need.

Johannes Cullberg | CEO / Founder

Evidence-based

Our methods and insights are based on solid research and proven experience. By always staying up-to-date with the latest research, we can offer solutions that really work. Read more about the studies that form the basis of our work.

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Dietary philosophy

We stand for the artegen food gives our bodies the right conditions to function as they should. The goal is to inspire you to want to eat better through good and nutritious food. We show you how to eat consciously so that you have a relaxed relationship with food where calorie counting is a thing of the past. Food should be enjoyed, not counted.

If you are looking for a quick and easy solution to your health problems, you have come to the wrong place. We stand for sustainable health, not a “quick fix” that can give you quick results but will ultimately only take you back to square one as soon as you get tired or even give you even worse health problems than you had before.

To avoid this common phenomenon, we give you the knowledge and support you need so you can create a healthy lifestyle that suits you. A lifestyle that you enjoy in the long run.

Our goal is to inspire you to eat better through delicious, nutritious food. Forget boring salads and meal replacements – let us introduce you to a world of healthy food that you and your family will love.

- Enjoy real food, preferably cooked from scratch using natural ingredients.

- Focus on complete protein, a lower proportion of selected carbohydrates and natural fats.

- Avoid refined sugar and gluten.

- Learn to eat consciously. No weighing and counting.

Training philosophy

We are human animals and need to move to feel good. But there is no reason it should be boring or take hours of sweaty gym sessions. With our smart plans you can train effectively in a short time and our programs are based on functional training that can be done just as well at home as in nature, at the gym or in a hotel room.

Views on vegan diet

We understand if you choose to eat a vegan diet for personal reasons. However, because we work from an evolutionary health perspective, we do not recommend a completely vegan diet in the long term. Humans are omnivores and find it easiest to assimilate protein from the animal kingdom. Therefore, we do not offer vegan diets.


Since a vegetarian diet requires extra careful composition of the content to both get everything you need and promote health, we recommend our individual coaching for those who eat vegetarian food.

The Team

Our team consists of dedicated and competent people with different areas of expertise in health and well-being. You are the expert on yourself, but we are here to help you on your health journey.

Johannes is a trained personal trainer and certified nutrition and health coach. He has worked with health for over 20 years and wants to help as many people as possible take control of their own health. He has recently debuted as an author and also educates via social media and podcasts.

Anna is a trained stress educator, nutritionist and yoga teacher. She has worked in business and operations development for over 15 years. Anna is committed to stress prevention and health promotion methods, and trains both leaders and employees in personal sustainability.

Sofia is a trained nutritionist and health scientist and has coached clients on both an individual and group level for many years. She is also one of our recipe creators, has lectured on health for both youth and adults, runs the podcast Health Hormones and is trained in yin yoga.

Frida is a certified PT, nutritionist and stress coach and is passionate about long-term, sustainable health and helping people feel as good as possible!

Amanda is our Marketing Manager. She is educated in marketing and graphic design. She inspires movement as a gym trainer and prefers to lift very heavy weights at the gym.

Isak is our training expert who teaches you the training that works and makes you strong. He is also a mental coach who inspires thousands of people to better health every day.